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Songs and Stories
     October 21, 2019      #8D-294 SsK
 
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Jack Klasey: Don Bestor was The J-E-L-L-O

 

J-E-L-L-O ...

If you grew up in the 1930s through the 1950s, you probably set those five letters to music as you read them. If you did so, you were responding to what some authorities consider the first “commercial ad jingle”... one that was created by a musician who once lived in Kankakee.

The five-note J-E-L-L-O jingle was heard for the first time at 7 p.m. Oct. 14, 1934, when Don Bestor’s orchestra played it as the opening theme for a radio program starring popular comedian Jack Benny. The program aired nationwide over the NBC Blue Network; the dessert product would sponsor Benny’s Sunday night program until ...

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Jack Klasey
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